It was recently announced that IMG, the company behind New York Fashion Week, will be cutting the number of invites it issues and that may mean the end of the fashion blogger on the front row. Of course, in reality this doesn't mean the end of the likes of Filipino super blogger Bryanboy giving us all a good laugh when he crops up at the shows in mink capes and clasping a lizard skin clutch. What it does mean is that there has finally been a realisation that while talking about fashion is enjoyable it is selling it that keeps the labels in business.
In other words the ill-conceived days of favouring a 19-year-old nobody with a seat near the front while pushing buyers to the back may well be over. And hooray to that. After all, if you have a limited space in which to seat people and you are in the business of selling clothes it makes perfect sense to focus on those people who will actually help your business.It may also be a sign that while the street style photography that focuses on the self-declared freaks who crave - and receive - the attention outside the shows is an entertaining sideshow rather than an integral part of the fashion industry.
Like the challenges now facing e-commerce, the initial explosion of fashion coverage on the internet has revealed an uncomfortable truth - that in a world of increasing noise fewer, rather than more, voices will actually be heard. It is that that makes 95 per cent of fashion coverage on the net irrelevant, not the lack of an invite to a show.
Robert Johnston
Robert Johnston is Associate Editor of GQ, as well as GQ's Style Shrink. Follow him on Twitter at @styleshrink
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