TO the backdrop of a snow-laden city, the seventeenth season of Copenhagen Fashion Week came to a close this weekend, following four days of shows and presentations from Denmark's finest talent - Stine Goya, Wackerhaus, Anne Sofie Madsen and Bruuns Bazaar among them.
'We want it to be a mix of emerging talent and bigger commercial brands,' explains Anne Christine Persson, the vice president and development director of the platform which launched in February 2006. 'It started with the foundation of the Danish Fashion Institute in December 2005 and shows was one of the first things we did. It was the best marketing initiative to promote Danish fashion.'
Taking place just before New York Fashion Week begins (three days and counting to go), you won't find the same frenzied fashion week experience here. Far from it. Copenhagen is relaxed and laidback - to match the fashion that walks down its catwalks. 'Democratic' and 'accessible' are the buzzwords constantly uttered by the designers, the models and seasoned Copenhagenites here to describe it.
'We're into dressing up but dressing up to an extent - we're still living,' says Bjorn Bruun, the founder of Bruuns Bazaar, one of the first real Danish 'fashion' brands to launch. Meanwhile, Anne Sofie Madsen, who's also shown at London Fashion Week, sums it up as: 'Wearable, down-to-earth streetwear. Scandinavians look a lot for comfort, maybe it's the weather.' Her last point may, however, be moot going by the amount of bloggers sporting ripped jeans and directional looks with clearly no care for the cold (it was minus four and snowing). But the weather is another USP of this city. The two biggest things we learned? The fashion is for everyone and come back in summertime. If you weren't smitten from the snow, you will be by the sun. See what else you should know about Copenhagen Fashion Week from those that know here.
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