Theory is one of dozens of shows and parties that have tapped Zkipster to speed up check-ins during Fashion Week.
A little tech startup in Lower Manhattan is getting some big facetime at Fashion Week with an app that keeps gatecrashers from passing the velvet ropes.
Theory, Armani, Maison Martin Margiela, Moncler and motorcycle wear company Deth Killers, are just some of the 100-plus runway show and fashion party organizers who have tapped a company called Zkipster (pronounced skipster) to speed up the check-in process and weed out the unwanted.
'We removed paper from guests lists,' Zkipster co-founder David Becker, 34, told the Daily News. 'Our mission is to get the mess out of the way.'
Zkipster, which employs five and has just completed a funding round from Zurich Cantonal Bank, recently added a new face-matching feature called zFace, as it looks to distinguish itself from event management rivals which include Eventbrite, Fashion GPS and Splash.
The new tool lets event organizers swiftly match up pictures sourced from the Internet and stored in the cloud to the people waiting on line to get in.
The idea is to not only kill gatecrashing, but to also help workers identify VIPs and give them the appropriate attention.
'It helps the event planner to be a better host,' Becker said. 'It makes you more intelligent about key people.'
The basic Zkipster app eliminates the need for paper by allowing users to store guest info and get email alerts when a key guest arrives.
It costs $75 dollars per event. The optional zFace add-on costs an additional $45.
Nicky Wyman, who works for Soho-based event planning company Collective, will be using both on Tuesday night for a party to celebrate the launch of a pop-up store for Deth Killers at the corner of Bowery and Great Jones St.
She's expecting a crowd of 400.
'It will help our door staff quickly identify VIPs and media so they can be accommodated at the door,' Wyman said.
'The check-in process is eased a thousand times,' she added.
Zkipster, which launched in Switzerland in 2009 and moved to Manhattan in 2011, launched zFace in December at the Art Basel shows in Miami.
About one-fifth of the 250 events using Zkipster opted for zFace, Becker said.
Next up for the tech startup: managing the celebs and weeding out the imposters at the big Oscar parties.
'We have dozens of clients in L.A.,' Becker said. 'We are expecting a peak.'
pfurman@nydailynews.com
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