In the on-deck circle: 10 tons of hot dogs. A Tums sponsorship can't be far behind.
On Tuesday afternoon, the Charlotte Knights unveiled the official hot dog for the new stadium opening in April: Sahlen's. Scotty Brown, Knights general manager, standing near a temporary Sahlen's kiosk set up across the street from BB&T Ballpark, also disclosed new partnerships with Ball Park buns and Bimbo Bakeries as well as a recently completed deal naming Pepsi as the exclusive soft-drink brand at the stadium. Through 2013, Pepsi rival Coca-Cola held pouring rights at Knights games.
For the gastronomically ambitious, or fearless, the Knights disclosed three game dates with $1 hot dogs for sale: May 5, June 9 and Aug. 25.
Sahlen's signed with the Knights as part of a campaign targeting expansion in the Southeast. Founded in Buffalo in 1869, the company hopes to raise its profile and increase sales across the region.
Concessionaire Ovations Food Services provided the estimate of 10 tons of hot dogs to be sold this season. That translates to 20,000 pounds, or 140,000 hot dogs, for the season and 1,800 per game.
Beyond the concessions, Knights executives offered a few other updates on the $54 million stadium. Construction work is 95 percent finished, chief operating officer Dan Rajkowski said. Later this week, the scoreboards will be installed, including the 30-foot-by-82-foot Toshiba video screen behind the left-field fence. It will be the widest in the minor leagues.
Work also continues on a food court dubbed 'The Garage' behind right field. The team store, to be open on non-game days as well as for home games, is expected to open in the next couple of weeks. The home opener is April 11.
Erik Spanberg covers government, sports business, hospitality and airlines for the Charlotte Business Journal.
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