Selasa, 29 Juli 2014

Pakistani designers, children's show highlight of Lakme Fashion Week

Kareena Kapoor at the Lakme Fashion Week in March 2014

The Lakme Fashion Week (LFW) this time will see best of Pakistani fashion on Indian ramp, a children's fashion show and Australian fashion designer duo Easton Pearson foraying into the Indian market. A total of 86 designers will showcase their collection at LFW Winter/Festive show to be held in Mumbai from August 20-24. The season will witness amalgamation of upcoming talent and established designers like Manish Malhotra, Vikram Phadnis, Anita Dongre, Rocky S, Anju Modi, Varun Bahl, Shantanu & Nikhil, Priyadarshini Rao among others.


'We are excited to host four exceptional designers from Pakistan, besides having emerging and established designers. Lakme always takes centre-stage in every bride's trousseau and this year we bring something special by having Manish Malhotra doing the grand finale,' Purnima Lamba, Head of Innovation at Lakme, told reporters in Mumbai on Monday.


Manish will present his bridal trousseau in rich and glossy colours at the grand finale. Actress Kareena Kapoor will walk the ramp as show stopper for Manish. She will showcase a global runway trend, which is in vogue this season, called 'The Gloss Look'. Masaba Gupta and Amit Aggarwal will debut as opening designers on the show.


One of the highlights this season is the children's fashion show to be hosted by world's famous toy shops Hamley's and Mattel. Hamley's has tied up with Barbie and Hot Wheels for show where 20 children aged 6 to 12 years from across India will get a chance to walk the ramp. Besides, LFW will have four Pakistani designers - Faiza Samee, Rizwan Beyg, Sania Maskatiya and Zara Shahjahan - who will debut with a grand show on August 22.


Celebrated Australian fashion designer duo Easton Pearson will foray into the Indian commercial market in partnership with R and B International, India at LFW. The unique designs by Pamela Easton and Lydia Pearson will be available in India, in standalone stores and throughout exclusive selected boutiques, post their showcasing at LFW.


This season will once again pay tribute to the rich heritage of Indian fabrics. Besides a few designers, those present at the press conference included actresses Konkana Sen Sharma, Gauhar Khan and Shriya Saran.


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