'Pretty Little Liars' Halloween Special is ABC Family's Number 2 Telecast Ever ...

via press release:

ABC Family is Cable TV's #1 Network in Women 18-34 and Females 12-34; Posts Most-Watched Week of 2013 in Women 18-34; Hits 31 Week High in Adults 18-34

3rd Annual ' Pretty Little Liars ' Halloween Special is ABC Family's #2 Telecast

Ever in Women 18-34; Soars to Over 4 Million Total Viewers and Over 3 Million Viewers 12-34 Based on Live + 3; Is Week's #1 TV Telecast Per Twitter TV Ratings

'Ravenswood' Launches as ABC Family's #1 Series Debut on Record in Women 18-34, Becoming Cable TV's Biggest Drama Premiere in Nearly 3 Years

ABC Family - Primetime

Powered by the 3rd annual ' Pretty Little Liars ' Halloween special and the series launch of 'Ravenswood,' along with high performing theatricals for the network's annual '13 Nights of Halloween' event, ABC Family ranked as cable TV's #1 network in Prime in Women 18-34 (308,000) and Females 12-34 (430,000), and placed among the Top 5 networks in Women 18-49 (#4 - 436,000).

Notably, this week stood as ABC Family's most-watched week this year in Women 18-34 and its 2nd-most-watched week in Females 12-34, behind only week of 1/14/13. Moreover, the network hit a 31 week high in Adults 18-34 (397,000/0.6 ) and 14 week high in Adults 18-49 (599,000) and Women 18-34 (308,000) - since weeks of 1/14/13 and 7/15/13, respectively.

'Pretty Little Liars' (Tues., 8:00 - 9:00 p.m.) ranked as the week's #2 TV telecast in Females 12-34 (2.0 million/4.3 rating) and cable TV's #2 scripted telecast in Women 18-34 (1.3 million/3.8 rating) and Viewers 12-34 (2.3 million/2.5 rating). Impressively, the episode became ABC Family's #2 telecast in the network's history in Women 18-34 and the series' #2 telecast of all time in Adults 18-34.

According to Nielsen Twitter TV Ratings, ' Pretty Little Liars' was the week's #1 TV telecast, reaching 6.3 million unique Twitter accounts, creating more than 59 million impressions.

Tuesday's special was the 7th 'Pretty Little Liars'' episode to amass over 1 million Tweets (1,160,813), according to SocialGuide, reaching over 6 million people and creating more than 59 million. In fact, 'Pretty Little Liars' accounts for the Top 4 'most tweeted' series episodes in TV history, and 5 of the Top 7 overall.Based on Live + 3 ratings, 'Pretty Little Liars' surged to 4.3 million Total Viewers, to over 3 million Viewers 12-34 (3.1 million/3.4 rating) and over 2 million Adults 18-34 (2.1 million/3.0 rating) and Adults 18-49 (2.6 million/2.0 rating).'Ravenswood' (Tues., 9:00 - 10:00 p.m.) launched as ABC Family's #1 series premiere in the network's history in Women 18-34 (789,000/2.3 rating) - and cable TV's biggest drama debut in nearly three years (since 'Skins,' 1/17/11) - its #2 series debut ever in Adults 18-34 (913,000/1.4 rating) and Women 18-49 (982,000/1.5 rating) and ranked among the Top 5 across Adults 18-49 (#5 - 1.2 million/0.9 rating), Viewers 12-34 (#5 - 1.5 million/1.6 rating) and Females 12-34 (#4 - 1.3 million/2.7 rating).Based on Live + 3 ratings, 'Ravenswood' climbed to 2.7 million Total Viewers, to nearly 2 million Viewers 12-34 (1.8 million/2.0 rating) and over 1 million Adults 18-34 (1.1 million/1.7 rating) and Adults 18-49 (1.4 million/1.1 rating).According to SocialGuide, 'Ravenswood' amassed the most tweets of any new TV series premiere this season (200,721), reaching over 3 million people and generating over 16 million impressions, placing fifth for the week per Nielsen Twitter TV ratings.Source: NTI, U.S. ratings, Live + Same Day. Week of 10/21-27, 2013; 13 Nights of Halloween 2013 to date: 10/19/13-10/27/13, Monday-Sunday, 8:00 - 10:00 p.m. NTTR: Twitter TV Ratings.

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